The Leading Sports Commerce & Tech Platform

Key Facts

>1BN€ Profitable Online Sales
>20% Sales CAGR
>3.5M Active Customers
>65 Customer NPS
>1000 Sports Brand Partners
>500 Connected Retail Stores
>10M Apps Users Accessible

Who We are

SIGNA Sports United has built the #1 sports eCommerce platform in Europe with market leading positions in Bike, Tennis, Outdoor and Teamsports.

On top, we are now leveraging our tech platform to connect brands, retailers and digital communities to improve the sports experiences beyond retail: from equipping, tracking, streaming to planning & community building. Creating value through our vibrant ecosystem.

Our Mission

We empower entrepreneurs, businesses and technologies leading the way in sports experiences

Our Strategy

Our 5-pillar strategy follows a clear industrial logic: we are creating value through continuous profitable growth, bolt-on acquisitions and platform expansion connecting brands, retailers and digital communities globally. Our companies & entrepreneurs are eager to push the boundaries, set the rules and win the game in the digital sports world.

Strategic Pillars


Profitable organic growth

Uniquely differentiated vertical shop brands powered by synergistic group functions


Unique M&A opportunities

Attractive opportunities for bolt-on acquisitions in still highly fragmented markets


Upstream for brands

Leveraging SSU’s vertical specialists online retail platform for 3rd party brands


Downstream for retailers

Scaling connected retail platform for asset light integration of 3rd party retail point of sales


Community engagement beyond retail

Connecting adjacent sports communities through digital sports experience platform

Our Businesses

Read more about our market leading businesses in the sports verticals bike, outdoor, tennis, teamsports & athleisure

Our Platforms

Find out more about our platforms serving brands, retailers and engaging sports Apps & communities.

Our Tech Hubs - Careers

We're looking for tech talents across our tech hubs in Berlin, Barcelona, Frankfurt and Stuttgart! See our job posts here.